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COKO STANDARDS AND GUIDELINES – DEFINITIONS EXAM 2025 QUESTIONS AND ANSWERS Advertisement - ....ANSWER ...-Any message communicating information about a member's practice and/or the professional services he or she offers, the content of which he or she controls or influences, directly or indirectly, which is expressed in any language with the intent to influence choice, opinion or behaviours about the member and communicated in public medium to anyone. Public Medium - ....ANSWER ...-Any form of communication that, generally speaking, is equally available to anyone who chooses to use it and that is directed to the public, or a specific subsection of the public, rather than to an individual person or persons. Radio, television, websites (but not individuals targeted emails), flyers (provided that are distributed publicly and not individually targeted), and the Yellow Pages are all examples of public media. ....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 1