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DMI MODULE 1 - INTRO TO DIGITAL MARKETING EXAM 2025 QUESTIONS AND ANSWERS Digital Marketing - ....ANSWER ...-The use of new media or digital technology to achieve business goals. Outbound Marketing - ....ANSWER ...-Traditional approach using mass media advertising. This is a push strategy that begins with the brand or advertiser showing ads to as many people as possible, hoping that it will resonate with some of them. For this reason, it is harder to track and more expensive. Drive Product Recall - ....ANSWER ...-Pushing out a message to a target audience repetitively trying to bring awareness to your product or service. Achieved through audience reach and repetition. Inbound Marketing - ....ANSWER ...-Marketing activities that draw the attention of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more traditional activities that require having to go out to get customers' attention, such as making a sales call. Inbound is about attracting ....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 1